City of Richmond says signs in bus shelters must be in English

 

PHOTO – GRAEME WOOD / RICHMOND NEWS / VANCOUVER SUN Chak Au is standing next to a bus shelter in Richmond. The sign is mostly printed in Chinese.

PHOTO – GRAEME WOOD / RICHMOND NEWS 
Chak Au is standing next to a bus shelter in Richmond. The sign is mostly printed in Chinese.

LEVEL 3

Bus shelters are good places to advertise. Signs in bus shelters advertise real estate, toothpaste, credit cards, beer, entertainment and more.

Most signs in bus shelters in Richmond are written in both Chinese and English. In 2015, 58% of sign permits were for “mixed language” signs.

Recently, Budweiser put up an ad that was all in Chinese. People complained. Budweiser took the sign down.

Chak Au is a city councillor in Richmond. He is concerned about the language on signs.

Read the story and do the exercise.

Au says signs need to change

Au says that if people don’t read Chinese they cannot understand all the information on the sign.

Bus shelters are owned by the city. Recently, the City of Richmond decided that signs in bus shelters must be more English than Chinese.

Future signs in bus shelters must be at least 50% in English. Signs on private businesses do not have to be in English.

PHOTO – GRAEME WOOD / RICHMOND NEWS People in Richmond complained about this Budweiser beer sign.

PHOTO – GRAEME WOOD / RICHMOND NEWS
People in Richmond complained about this Budweiser beer sign.

The City of Richmond wants its community to be inclusive and multi-lingual. That will require that all people can understand the signs.

Private business is being encouraged to use English on their signs.

PHOTO - STEVE BOSCH / VANCOUVER SUN

PHOTO – STEVE BOSCH / VANCOUVER SUN

Many private business signs are completely in Chinese. They are like this sign at a shopping mall.

 

PHOTO - LES BAZSO, VANCOUVER SUN A WorkSAfeBC sign in Richmond

PHOTO – LES BAZSO, VANCOUVER SUN
A WorkSAfeBC sign in Richmond

Other agencies want everyone to understand important safety and public information. WorkSafeBC, libraries and hospitals all publish information in many languages.

Did you know….

Residents of Richmond speak over 21 different languages:

  • 84% speak English at work
  • 16% speak other languages or more than one language at work

The most common languages spoken are English, Mandarin, Cantonese, Chinese, and Taiwanese.

Most of the immigrants to Richmond come from China, Philippines and Taiwan.

The total population of Richmond in 2016 is 213,891.

Source: Language Hot Facts – City of Richmond

Story adapted from The Vancouver Sun and the Richmond News

Find out more….

Read what the Richmond News says

Read what Huffington Post has to say

Read what CBC had to say

Listen to CBC radio: Elaine Chau talks about the cultural tensions that may be part of this debate

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