Bus shelters are good places to advertise. Signs in bus shelters advertise real estate, toothpaste, credit cards, beer, entertainment and more.
Most signs in bus shelters in Richmond are written in both Chinese and English. In 2015, 58% of sign permits were for “mixed language” signs.
Recently, Budweiser put up an ad that was all in Chinese. People complained. Budweiser took the sign down.
Chak Au is a city councillor in Richmond. He is concerned about the language on signs.
Read the story and do the exercise.
Au says signs need to change
Au says that if people don’t read Chinese they cannot understand all the information on the sign.
Bus shelters are owned by the city. Recently, the City of Richmond decided that signs in bus shelters must be more English than Chinese.
Future signs in bus shelters must be at least 50% in English. Signs on private businesses do not have to be in English.
The City of Richmond wants its community to be inclusive and multi-lingual. That will require that all people can understand the signs.
Private business is being encouraged to use English on their signs.
Many private business signs are completely in Chinese. They are like this sign at a shopping mall.
Other agencies want everyone to understand important safety and public information. WorkSafeBC, libraries and hospitals all publish information in many languages.
Did you know….
Residents of Richmond speak over 21 different languages:
- 84% speak English at work
- 16% speak other languages or more than one language at work
The most common languages spoken are English, Mandarin, Cantonese, Chinese, and Taiwanese.
Most of the immigrants to Richmond come from China, Philippines and Taiwan.
The total population of Richmond in 2016 is 213,891.
Source: Language Hot Facts – City of Richmond
Story adapted from The Vancouver Sun and the Richmond News
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